We have a full team of videographers, producers, editors, on-screen talent, voice-over presenters, script writers and graphic designers who can create polished video content for every stage of the sales funnel:

Because you can’t compete on the world’s largest video platform without great video content.

Ranking well on YouTube is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:

At HRAWSOL, our social media mavens focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way, and quickly pivot our marketing strategy as needed.

Artificial intelligence and machine learning have made it easier than ever to parse and even understand audio and video content. Nevertheless, YouTube video descriptions remain an extraordinarily important ranking factor on YouTube and on Google search.

That’s why our social media strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.

We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google search, while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions.

In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help you distribute your video content by promoting it across other social networks and via email. This process is sometimes referred to as video syndication.

Another form of video syndication that we can help you with is pay-per-click (PPC) advertising. Whether through Google’s Display Ad network, Facebook ads, LinkedIn ads or other platforms, we can help you manage your PPC video ad campaigns.

Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At HRAWSOL, we can strategize, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame.

Our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations, and more.